Monday, January 25, 2016

The Netflix effect: Why do we pay for TV but not for newspapers?

Consumer pressure is moving TV from a free-to-view, ad-funded model to subscription services like Netflix.

Consumer pressure is moving newspapers from a paid-for model towards a free-to-view ad-funded model like the Guardian. Why?

I suggest it's because the newspapers don't have one, all-you-can-eat service like Netflix has for TV. They are still fighting each other rather than the common foe. The common foe is not  other newspapers. It's everything else that attracts a reader's eyeballs.

Here in the UK, I don't want to shelter behind the Times' paywall because, unfortunately for Rupert, I don't value the Times that much and it doesn't have all my favourite columnists. I have yet to become a £5-a-month donor to the Guardian for much the same reasons.

Newspapers should stop fighting each other and shelter together behind a common paywall. My one subscription should buy me access to the whole shelf. That way, the Guardian reader who secretly likes Boris Johnson would be able to indulge. He may even prefer the Telegraph's cricket coverage. Or he might like to read all the cricket journalists, just to check he hasn't missed a single description of a despondent Aussie.

A besandalled Jeremy by day, our treacherous reader might harbour a secret nighttime lust for the Sun's Jane Moore and the FT's Gillian Tett, one after the other. He might be, in short, eclectic, thoughtful, independent, and a lover of good writing.

The money would go into a central pot and be allocated to individual papers on a per-click basis. That way, a columnist would earn her corn not by marrying the proprietor but by writing well. Radical.

Which would be really nice, and would save our beloved British press from their whole lemmings-cliffs/Charge-of-the-Light-Brigade/We're-doomed!-Doomed-I-tell-you! thing.


1 comment:

Jeffer Shen said...

Not wearing a Rolex seems to be as much out of rolex replica uk the question for Mr. Bamford as wearing a factory Rolex. So what is he thinking? A lot of people look at rolex replica uk as being the ultimate watch making company in the world. Sure, Rolex is the biggest name in watch luxury, but they aren't at all the only ones who make good products. Perhaps that doesn't matter when rolex replica sale has convinced so many people that they have created the best products – and in many ways they have. After my own trip to Rolex, I wrote an article about 10 Things To Know About How Rolex Makes replica watches. I learned that while Rolex intentionally limits their designs and the complexity of their watches, in many areas, they are simply unbeatable. Rolex's long product history as well as constant motivation to improve the quality of their products has been a major replica watches uk force in making sure that they remain extremely relevant in the mind of the watch/luxury consumer, as well as in replica watches sale high demand from enthusiasts.